Social communication in advertising : consumption in the mediated marketplace / William Leiss [and others].
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
[2005]
|
| Edition: | Third edition. |
| Subjects: |
Table of Contents:
- Introduction
- From traditional to industrial society
- Advertising in the transition from industrial to consumer society
- Advertising and the development of communications media
- Advertising and the development of agencies
- The structure of advertisements
- Goods as communicators and satisfiers
- Consumer cultures and mediated markets
- Late modern consumer society
- Media in the mediated marketplace
- Full service agencies: globalization and unbundling
- Structure and agency: tensions at play in advertising design
- The mobilization of the yuppies and generation X
- Negotiated messaging for generation X
- Mobilizing the culturati
- The fifth frame
- Issues in social policy.