Marketing scales handbook : a compilation of multi-item measures.

Marketing scales handbook : a compilation of multi-item measures. Gordon C. Bruner II, Paul J. Hensel. Volume IV /

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Bibliographic Details
Main Authors: Bruner, Gordon C., 1954- (Author), Hensel, Paul J. (Author)
Other Authors: James, Karen E.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [2005]
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Description
Physical Description:xxii, 842 pages ; 26 cm
Bibliography:Includes bibliographical references and index.
ISBN:1587992051
9781587992056
Availability

City Campus

  • Call Number:
    658.830727 BRU
    Copy Vol. IV
    Available - City Campus Main Collection
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