The service-dominant logic of marketing : dialog, debate, and directions / edited by Robert F. Lusch and Stephen L. Vargo.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe,
2006.
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| Subjects: |
| Physical Description: | xviii, 449 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0765614901 (cloth : alk. paper) |