Strategy as action : competitive dynamics and competitive advantage / edited by Curtis M. Grimm, Hun Lee, Ken G. Smith.
"Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who haveest...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
[2006]
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| Series: | Strategic management series (Oxford University Press).
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| Subjects: |
| Summary: | "Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who haveestablished some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions."--Publisher description. |
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| Physical Description: | x, 278 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0195161440 9780195161441 |