The making of the consumer : knowledge, power and identity in the modern world / edited by Frank Trentmann.
"The Making of the Consumer is the first interdisciplinary study that follows the evolution of the consumer in the modern world, ranging from Imperial Britain to contemporary Papua New Guinea, and from the European Union to China. It makes a novel contribution by broadening the study of consump...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Berg,
2005.
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| Series: | Cultures of consumption series.
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| Subjects: |
| Summary: | "The Making of the Consumer is the first interdisciplinary study that follows the evolution of the consumer in the modern world, ranging from Imperial Britain to contemporary Papua New Guinea, and from the European Union to China. It makes a novel contribution by broadening the study of consumption from a focus on goods and symbols to the changing role and identity of consumers. Offering a historically informed picture of the rise of the consumer to its current prominence, authors discuss the consumer in relation to citizenship and ethics, law and economics, media, work and retailing."--BOOK JACKET. |
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| Physical Description: | xii, 318 p. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 184520249X (pbk.) 1845202481 (cloth) |