Experience the message : how experiential marketing is changing the brand world / Max Lenderman.
Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. :
Carroll & Graf Publishers,
2006.
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand; its essence and its benefits; to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand. |
|---|---|
| Physical Description: | 324 pages ; 22 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0786715367 0786718838 9780786715367 9780786718832 |