Intellectual property for managers and investors : a guide to evaluating, protecting and exploiting IP / Steven J. Frank.
"This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers is e...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
2006.
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| Subjects: |
| Summary: | "This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers is essential for those with decision-making responsibility at the interface where business and innovation meet."--BOOK JACKET. |
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| Item Description: | Includes index. |
| Physical Description: | xii, 170 pages : illustrations, portrait ; 26 cm |
| ISBN: | 0521851068 9780521851060 |