Exploring package design / Chuck Groth.
"Exploring Package Design examines the complete process for creating high-impact packaging - from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic c...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Clifton Park, NY :
Thomson/Delmar Learning,
[2006]
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| Series: | Design exploration series.
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| Subjects: |
| Summary: | "Exploring Package Design examines the complete process for creating high-impact packaging - from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals."--BOOK JACKET. |
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| Item Description: | Cover subtitle: The art and techniques of designing exceptional packaging. |
| Physical Description: | xvii, 207 pages : illustrations (some colour) ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1401872174 9781401872175 1401899188 9781401899189 |