Brands and branding /

Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad [and others].

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Bibliographic Details
Other Authors: Clifton, Rita (Editor), Simmons, John, 1948- (Editor), Ahmad, Sameena
Format: Book
Language:English
Published: Princeton, NJ : Bloomberg Press, 2004.
Series:Economist series.
Subjects:
Brand name products
Branding (Marketing)
Brand name products > Management
Brand name products > Forecasting
Description
Physical Description:xv, 256 pages : illustrations (some colour) ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1576601471
9781576601471
Availability

City Campus

  • Call Number:
    658.827 BRA
    Copy
    Available - City Campus Main Collection
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