Brands / Marcel Danesi.
"Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
Routledge,
2006.
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| Series: | Routledge introductions to media and communications.
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| Subjects: |
| Summary: | "Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET. |
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| Physical Description: | xii, 160 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415279976 9780415279970 0415279984 9780415279987 |