A handbook of media and communications research : qualitative and quantitative methodologies / edited by Bruce Jensen Klaus.
"A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical co...
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| Format: | Book |
| Language: | English |
| Published: |
London :
Routledge,
2012.
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| Edition: | 2nd edition. |
| Subjects: |
| Summary: | "A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts."--Publisher. |
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| Physical Description: | xii, 431 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415609658 9780415609654 0415609666 9780415609661 |