In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman.
"In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. T...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Berkeley, CA :
Apress,
[2006]
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| Edition: | Second edition. |
| Subjects: |
| Summary: | "In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies. Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry."--Publisher's website. |
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| Physical Description: | xxxii, 373 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 359-360) and index. |
| ISBN: | 1590597214 9781590597217 |