Persuasion : messages, receivers, and contexts / William Rogers.
"Persuasion: Messages, Receivers, and Contexts covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies...
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| Format: | Book |
| Language: | English |
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Lanham, Md. :
Rowman & Littlefield,
[2007]
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| Subjects: |
| Summary: | "Persuasion: Messages, Receivers, and Contexts covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric."--BOOK JACKET. |
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| Physical Description: | xxi, 408 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 387-392) and index. |
| ISBN: | 0742536742 9780742536746 |