Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.
"Among the limited publications on marketing in emerging markets, this book focuses on regional specifics of Islamic countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries will...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2007.
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| Subjects: |
| Summary: | "Among the limited publications on marketing in emerging markets, this book focuses on regional specifics of Islamic countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries will be of great value to students, researchers, practitioners, policy-makers and all interested in this exciting context."--BOOK JACKET. |
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| Physical Description: | xiii, 207 pages : illustrations, maps ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1403991731 9781403991737 |