Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.
"Among the limited publications on marketing in emerging markets, this book focuses on regional specifics of Islamic countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries will...
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| Format: | Book |
| Language: | English |
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Basingstoke [England] ; New York :
Palgrave Macmillan,
2007.
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Table of Contents:
- 1. Marketing challenges in Islamic countries / Marin Marinov
- 2. Marketing in Central Asia / Marin Marinov
- 3. Marketing in Kazakhstan / Marin Marinov
- 4. Marketing in the Maghreb region / Marin Marinov
- 5. Marketing in Morocco / Lyn S. Amine and Kenneth R. Gray
- 6. Marketing in the Middle East / Marin Marinov
- 7. Marketing in Kuwait / C. P. Rao and Adel Al-Wugayan
- 8. Marketing in Saudi Arabia / Marin Marinov
- 9. Marketing in Iran / Marin Marinov and Ali Sanayei
- 10. Marketing in the Islamic countries of Southeast Asia / Marin Marinov.