Creating customer evangelists : how loyal customers become a volunteer sales force /

Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba ; foreword by Guy Kawasaki.

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Bibliographic Details
Main Authors: McConnell, Ben (Author), Huba, Jackie (Author)
Format: Book
Language:English
Published: [New York] : Kaplan, [2007]
Subjects:
Customer loyalty
Marketing.
Relationship marketing
Description
Physical Description:x, 230 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references and index.
ISBN:1419597213
9781419597213
Availability

South Campus

  • Call Number:
    658.8343 MCC
    Copy
    Available - South Campus Main Collection
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