Grande expectations : a year in the life of Starbucks' stock / Karen Blumenthal.
Business journalist Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? Here she shows how money is made and lost, by following one of America's hottest gro...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Crown Business,
[2007]
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | Business journalist Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? Here she shows how money is made and lost, by following one of America's hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new products, and clever promotions, revealing how the many players--big and small investors, company management, analysts, and the media--propel its shares up and down. Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water.--From publisher description. "In Grande Expectations, Karen Blumenthal shows how money is made and lost by following one of America's hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new drinks, and clever promotions, revealing how the many players - big and small investors, company management, analysts, and the media - propel its shares up and down."--BOOK JACKET. |
|---|---|
| Physical Description: | 309 pages ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 275-298) and index. |
| ISBN: | 0307339718 9780307339713 |