Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin ; New York :
Mouton de Gruyter,
2002.
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| Series: | Approaches to applied semiotics ;
4. |
| Subjects: |
| Summary: | "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET. |
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| Physical Description: | xi, 193 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 175-190) and index. |
| ISBN: | 3110173409 9783110173406 3110173417 9783110173413 |