A very short, fairly interesting and reasonably cheap book about studying marketing /

A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe.

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Bibliographic Details
Main Author: Blythe, Jim (Author)
Format: Book
Language:English
Published: Thousand Oaks, CA : Sage Publications, 2006.
Series:Very short, fairly interesting and reasonably cheap book about-- series.
Subjects:
Marketing > Study and teaching
Marketing.
Table of Contents:
  • Introduction : studying marketing
  • Pt. I. Proper subjects that preceded marketing
  • 1. The economists
  • 2. Behavioural scientists
  • Pt. II. Marketing as a proper subject
  • 3. The marketing gurus and some of their thinking
  • 4. Marketing concepts and contexts
  • Pt. III. Selling marketing
  • 5. Why marketing doesn't work.
Availability

City Campus

  • Call Number:
    658.8 ELY
    Copy
    Available - City Campus Main Collection
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