Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi.
"Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2008]
|
| Subjects: |
| Summary: | "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET. |
|---|---|
| Physical Description: | viii, 211 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 199-206) and index. |
| ISBN: | 0742555445 9780742555440 0742555453 9780742555457 |