The marketing game / [CTV Television Network].
Teenagers today are the most targeted generation in marketing history. In order to grab teen's interest marketers are coming up with lots of new tricks. This program shows how teen magazines keep themselves relevant and profitable and reveals how teens are used and abused - and don't even...
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| Corporate Author: | |
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| Format: | DVD/Blu-Ray |
| Language: | English |
| Published: |
Oakville, Ont. :
Magic Lantern Group,
c2006.
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| Subjects: |
| Summary: | Teenagers today are the most targeted generation in marketing history. In order to grab teen's interest marketers are coming up with lots of new tricks. This program shows how teen magazines keep themselves relevant and profitable and reveals how teens are used and abused - and don't even know it. Includes a short video produced by the guys at Big Fat promotions to snag Nintendo as a client as an illustration of how buzz marketing works. |
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| Item Description: | Distributed in Australia and New Zealand by Marcom Projects Pty Ltd. |
| Physical Description: | 1 videodisc (22 min.) : sound, colour ; 12 cm |
| Format: | DVD. |