A token of my affection : greeting cards and American business culture / Barry Shank.

"A Token of My Affection shows in detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, intern...

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Bibliographic Details
Main Author: Shank, Barry (Author)
Format: Book
Language:English
Published: New York : Columbia University Press, 2004.
Series:Popular cultures, everyday lives.
Subjects:
Description
Summary:"A Token of My Affection shows in detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings." "Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things - the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later."--BOOK JACKET.
Physical Description:xvii, 328 pages : illustrations (some colour) ; 22 cm.
Bibliography:Includes bibliographical references (pages 301-313) and index.
ISBN:0231118783
9780231118781
0231118791
9780231118798
Availability

City Campus

  • Call Number:
    338.4774559410973 SHA
    Copy
    Available - City Campus Main Collection
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