People to people fundraising : social networking and Web 2.0 for charities / [edited by] Ted Hart, James M. Greenfield, Sheeraz D. Haji.
"Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of you...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2007]
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| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity ."--Publisher's website. |
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| Physical Description: | xxv, 262 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470120770 9780470120774 |