Private label : turning the retail brand threat into your biggest opportunity /

Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen.

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Bibliographic Details
Main Authors: Lincoln, Keith (Author), Thomassen, Lars (Author)
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2008.
Edition:First edition.
Subjects:
House brands
Retail trade
Branding (Marketing) > Management
Brand name products > Management
Description
Item Description:Includes index.
Physical Description:xiv, 297 pages : illustrations ; 24 cm
ISBN:0749450274
9780749450274
Availability

City Campus

  • Call Number:
    658.827 LIN
    Copy
    Available - City Campus Main Collection
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