Corporate reputation : 12 steps to safeguarding and recovering reputation / Leslie Gaines-Ross.
"Best practices for protecting and repairing reputation ; Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization all have the power to instantly tarnish a...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
[2008]
|
| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "Best practices for protecting and repairing reputation ; Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization all have the power to instantly tarnish a respected reputation.; ; Timely and straightforward, Corporate Reputation shows business leaders how to restore and rebuild their companies when a corporate reputation is damaged. Its practical 12-step model shows how companies can successfully recover their reputations for the long-term after crisis strikes.; ; Leslie Gaines-Ross is Chief Reputation Strategist at Weber Shandwick, a global public relations firm. She is also author of CEO Capital: A Guide to Building CEO Reputation and Company Success (0-471-26807-0).;"--Publisher description. |
|---|---|
| Physical Description: | xx, 183 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 161-174) and index. |
| ISBN: | 0470171502 9780470171509 |