Corporate reputation : 12 steps to safeguarding and recovering reputation / Leslie Gaines-Ross.
"Best practices for protecting and repairing reputation ; Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization all have the power to instantly tarnish a...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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Hoboken, N.J. :
John Wiley & Sons,
[2008]
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| Subjects: | |
| Online Access: | Contributor biographical information |
MARC
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| 100 | 1 | |a Gaines-Ross, Leslie. |9 1065946 | |
| 245 | 1 | 0 | |a Corporate reputation : |b 12 steps to safeguarding and recovering reputation / |c Leslie Gaines-Ross. |
| 246 | 3 | |a Twelve steps to safeguarding and recovering reputation | |
| 246 | 3 | 0 | |a 12 steps to safeguarding and recovering reputation |
| 264 | 1 | |a Hoboken, N.J. : |b John Wiley & Sons, |c [2008] | |
| 264 | 4 | |c ©2008 | |
| 300 | |a xx, 183 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 161-174) and index. | ||
| 505 | 0 | 0 | |g Part I: -- |g 1. |t Reputation Matters -- |t A Tipping Point -- |t Reputation Advantage -- |g 2. |t Reputation Loss -- |t Reputation Erosion -- |t The New Reputation Rules of Engagement -- |g 3. |t Second Acts -- |t Reputation Rising -- |t One Step at a Time -- |g Part II: -- |g 4. |t Rescue -- |t Step 1: Take the Heat - Leader First -- |t Step 2: Communicate Tirelessly -- |t Step 3: Don't Underestimate Your Critics and Competitors -- |t Step 4: Reset the Company Clock -- |t Conclusion -- |g 5. |t Rewind -- |t Step 5: Analyze What Went Wrong and Right -- |t Step 6: Measure, Measure, and Measure Again -- |t Conclusion -- |g 6. |t Restore -- |t Step 7: Right the Culture -- |t Step 8: Seize the Shift -- |t Step 9: Brave the Media -- |t Conclusion -- |g 7. |t Recover -- |t Step 10: Build a Drumbeat of Good News -- |t Step 11: Commit to a Marathon, Not a Sprint -- |t Step 12: Minimize Reputation Risk -- |t Conclusion -- |g Part III -- |g 8. |t Return to Flight -- |t Reputation Loss is All but Inevitable -- |t Reputation Recovery Comes With No Expiration Date -- |t Reputation Wounds are Often Self-Inflicted -- |t New Reputation Perils Lie Ahead -- |t Reputation Radar is Not a Luxury -- |t Reputation Halos Do Not Make you a Saint -- |t Reputation is and Always Will be a Job For CEOs -- |t Beyond The Bottom Line -- |t Reputation Capital Rules. |
| 520 | |a "Best practices for protecting and repairing reputation ; Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization all have the power to instantly tarnish a respected reputation.; ; Timely and straightforward, Corporate Reputation shows business leaders how to restore and rebuild their companies when a corporate reputation is damaged. Its practical 12-step model shows how companies can successfully recover their reputations for the long-term after crisis strikes.; ; Leslie Gaines-Ross is Chief Reputation Strategist at Weber Shandwick, a global public relations firm. She is also author of CEO Capital: A Guide to Building CEO Reputation and Company Success (0-471-26807-0).;"--Publisher description. | ||
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| 650 | 0 | |a Responsibility |9 323379 | |
| 650 | 0 | |a Corporations |x Public relations |9 322990 | |
| 650 | 0 | |a Organizational effectiveness |9 321742 | |
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