Toothpicks and logos : design in everyday life / John Heskett.
"John Heskett transforms the way we think about design by showing how integral it is to our daily lives - from the spoon we use to eat our breakfast cereal, to the car we drive to work in, to the medical equipment used to save lives. Design combines usefulness and meaning in the form of practic...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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New York :
Oxford University Press,
2002.
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| Subjects: | |
| Online Access: | Contributor biographical information |
| Summary: | "John Heskett transforms the way we think about design by showing how integral it is to our daily lives - from the spoon we use to eat our breakfast cereal, to the car we drive to work in, to the medical equipment used to save lives. Design combines usefulness and meaning in the form of practical objects that can also reflect users' identities and aspirations through form and pattern." "This concise introduction to contemporary design goes way beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how the design of an object as apparently simple as a toothpick reflects the culture of the country that produced it. There are fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future, and especially its role in humanizing new technology."--BOOK JACKET. |
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| Physical Description: | 214 pages : illustrations ; 21 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0192803212 9780192803214 |