Essentials of marketing /

Essentials of marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F., Jr., 1944-, McDaniel, Carl, Jr., 1941-
Format: Book
Language:English
Published: Mason, Ohio : London : South-Western ; Cengage Learning [distributor], 2009.
Edition:6th ed.
Subjects:
Marketing.
Marketing > Management
Description
Item Description:Previous ed.: 2005.
Physical Description:xxix, 546 p. : ill. 28 cm.
ISBN:9780324656206 (pbk.)
0324656203 (pbk.)
0324584423 (pbk. : internat. student ed.)
9780324584424 (pbk. : internat. student ed.)
Availability

City Campus

  • Call Number:
    658.8 LAM
    Copy
    Available - City Campus Main Collection
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