Coke on the rocks.
"Coke is a brand in trouble. They've been accused of causing obesity with their sugary drinks, and now some schools are refusing to stock Coke. In America even the Terminator, California Governor Arnold Schwarzenegger, has come out against Coke in schools. They're also under fire for...
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| Corporate Authors: | , , |
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| Other Authors: | , , |
| Format: | DVD/Blu-Ray |
| Language: | English |
| Published: |
Bendigo, Vic. :
VEA [distributor],
2005.
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| Subjects: | |
| Online Access: | Click here to access notes online |
| Summary: | "Coke is a brand in trouble. They've been accused of causing obesity with their sugary drinks, and now some schools are refusing to stock Coke. In America even the Terminator, California Governor Arnold Schwarzenegger, has come out against Coke in schools. They're also under fire for symblolising the worst of American cultural imperialism, and now their share price has taken a hit. We follow their attempts to fight back as they branch out with healthy fruit juice, and try to claw back territory from their bitter rivals Pepsi. Is Coke a brand whose time is over?"-Container. |
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| Item Description: | Co-produced by BBC and The Open University in 2005 for a segment of the BBC television series: The money programme. Notes written by Debra McNaughton. |
| Physical Description: | 1 videodisc (ca. 29 min.) : sound, colour ; 12 cm + notes (7 p.) Notes also available online. |
| Format: | DVD ; colour recording system: PAL. |
| Production Credits: | Director/producer, Joanne Lee |