Creating a corporate image.
"Why do companies and organisations spend large budgets on the design of simple graphic symbols? Who designs them and how do they go about it? This program follows the design process used by two leading Australian studios working on the creation of prominent corporate symbols. The Telecom im...
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| Corporate Authors: | , |
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| Other Authors: | , , |
| Format: | DVD/Blu-Ray |
| Language: | English |
| Published: |
[Bendigo, Vic.] :
Video Education Australasia,
c1995.
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| Series: | Graphics series
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| Subjects: | |
| Online Access: | Click here to access notes online |
| Summary: | "Why do companies and organisations spend large budgets on the design of simple graphic symbols? Who designs them and how do they go about it? This program follows the design process used by two leading Australian studios working on the creation of prominent corporate symbols. The Telecom image produced by FHA Design and Cozzolino-Ellet's graphic design work for the clothing and accessories line Fiorucci are the two examples used. Points covered include: the background ; the design brief ; design development ; and design implementation. The program also examines the origins of ideas, the presentation of design options to the client, and the role of computer graphics."-Container. |
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| Item Description: | Produced for Video Education Australasia by Image Link. Notes written by Jim Walker. |
| Physical Description: | 1 videodisc (32 min.) : sound, colour ; 12 cm+ notes (2 p.) Notes also available online. |
| Format: | DVD ; colour recording system: PAL. |
| Production Credits: | Script, camera & editing: Philip Ashton |