Essentials of marketing communications / Jim Blythe.

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Bibliographic Details
Main Author: Blythe, Jim (Author)
Format: Book
Language:English
Published: New York : FT/Prentice Hall, 2006.
Edition:Third edition.
Subjects:
Description
Item Description:Revised edition of: Essentials of marketing. 2nd ed. 2001.
Physical Description:xii, 332 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:027370205X
9780273702054
Availability

City Campus

  • Call Number:
    658.802 BLY
    Copy
    Available - City Campus Main Collection
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