Essentials of marketing communications / Jim Blythe.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
FT/Prentice Hall,
2006.
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Edition: | Third edition. |
Subjects: |
Item Description: | Revised edition of: Essentials of marketing. 2nd ed. 2001. |
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Physical Description: | xii, 332 pages : illustrations ; 25 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 027370205X 9780273702054 |