Advertising media planning : a brand management approach /

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

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Bibliographic Details
Main Authors: Kelley, Larry D., 1955- (Author), Jugenheimer, Donald W. (Author)
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2008]
Edition:Second edition.
Subjects:
Advertising media planning.
Brand name products
Marketing.
Description
Item Description:Includes index.
Physical Description:viii, 188 pages : illustrations ; 23 cm
ISBN:0765620324
9780765620323
0765620332
9780765620330
Availability

City Campus

  • Call Number:
    659.111 KEL
    Copy
    Available - City Campus Main Collection
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