Copywriting / by Rob Bowdery.
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective adver...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lausanne ; Worthing :
AVA Academia,
2008.
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| Series: | Basics advertising ;
1. |
| Subjects: |
| Summary: | Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. |
|---|---|
| Physical Description: | 175 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (page 173). |
| ISBN: | 9782940373680 294037368X |