Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
"How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?" "Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically...
I tiakina i:
| Kaituhi matua: | |
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| Hōputu: | Pukapuka |
| Reo: | English |
| I whakaputaina: |
Amsterdam ; Boston :
Butterworth-Heinemann,
2009.
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| Putanga: | First edition. |
| Rangatū: | Hospitality, leisure, and tourism series.
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| Ngā marau: |
| Whakarāpopototanga: | "How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?" "Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context."--BOOK JACKET. |
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| Whakaahuatanga ōkiko: | xx, 300 pages : illustrations ; 25 cm. |
| Rārangi puna kōrero: | Includes bibliographical references and index. |
| ISBN: | 0750682779 9780750682770 |