Direct response out-of-home media.
Discusses how direct response has become the primary focus of marketing communications for many firms & how direct response has become an integral part of the communications mix. Covers some of the forms of direct response such as telemarketing, solo mail, & shared mail. Shows the forms &...
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| Corporate Author: | |
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| Format: | DVD/Blu-Ray |
| Language: | English |
| Published: |
Sunrise, FL :
DE Visuals,
2009.
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| Subjects: |
| Summary: | Discusses how direct response has become the primary focus of marketing communications for many firms & how direct response has become an integral part of the communications mix. Covers some of the forms of direct response such as telemarketing, solo mail, & shared mail. Shows the forms & advantages of the out-of-home media of outdoor & transit. Special topics include the yellow pages directory & advertising specialists. |
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| Physical Description: | 1 DVD (19 min.) : sound, colour ; 12 cm |
| Format: | DVD. |