Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan.
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Crown Business,
[2009]
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| Edition: | First edition. |
| Subjects: |
| Summary: | A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers. |
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| Physical Description: | viii, 322 pages ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0307450384 9780307450388 |