Vision and values in design management / by David Hands.
"Vision and Values in Design Management examines the changing role and nature of design management. It demonstrates the value of design as a key strategic resource that can be fully utilised in the pursuit of securing competitive advantage within highly complex and emergent markets. Vision and...
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| Format: | Book |
| Language: | English |
| Published: |
Lausanne ; Worthing :
AVA Academia,
[2009]
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| Summary: | "Vision and Values in Design Management examines the changing role and nature of design management. It demonstrates the value of design as a key strategic resource that can be fully utilised in the pursuit of securing competitive advantage within highly complex and emergent markets. Vision and Values in Design Management offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management."--Publisher's website. |
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| Item Description: | "An AVA Academia advanced title.". |
| Physical Description: | 191 pages : illustrations (chiefly colour) ; 30 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 2940373795 9782940373796 |