Handbook of brand relationships /

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.

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Bibliographic Details
Corporate Author: Society for Consumer Psychology
Other Authors: MacInnis, Deborah J., Park, C. Whan, Priester, Joseph R., 1960-
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2009]
Subjects:
Relationship marketing
Brand choice.
Branding (Marketing)
Customer relations.
Description
Item Description:"Society for Consumer Psychology"--Cover.
Physical Description:xxi, 424 pages : illustrations ; 27 cm
Bibliography:Includes bibliographical references and index.
ISBN:0765623579
9780765623577
Availability

City Campus

  • Call Number:
    658.827 HAN
    Copy
    Available - City Campus Main Collection
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