Marketing of high-technology products and innovations /

Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

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Bibliographic Details
Main Authors: Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, [2010]
Edition:Third edition.
Subjects:
High technology industries > Marketing
Description
Physical Description:xxvi, 538 pages : illustrations ; 26 cm
Bibliography:Includes bibliographical references and index.
ISBN:0136049966
9780136049968
Availability

City Campus

  • Call Number:
    620.00688 MOH
    Copy
    Available - City Campus Main Collection
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