The science and art of branding /

The science and art of branding / Giep Franzen and Sandra Moriarty.

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Bibliographic Details
Main Authors: Franzen, Giep (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2009]
Subjects:
Branding (Marketing)
Brand name products
Consumer behavior.
Social values.
Branding (Marketing) > Management > Case studies
Description
Physical Description:xii, 575 pages : illustrations ; 26 cm
Bibliography:Includes bibliographical references (pages 529-554) and index.
ISBN:0765617900
9780765617903
0765617919
9780765617910
Availability

City Campus

  • Call Number:
    658.827 FRA
    Copy
    Available - City Campus Main Collection
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