Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry / Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz.
"Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating busine...
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| Other Authors: | , |
| Format: | Ebook |
| Language: | English |
| Published: |
Berlin :
Springer,
c2008.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia. "--Publisher's website. |
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| Item Description: | Above pagination describes print version. |
| Physical Description: | 1 electronic document(xv, 186 p.) : ill. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references (p. [165]-172) and index. |
| ISBN: | 1281231746 3540776362 (e-ISBN) 3540776362 9781281231741 9783540776369 (e-ISBN) 9783540776369 |