Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry / Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz.
"Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating busine...
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| Other Authors: | , |
| Format: | Ebook |
| Language: | English |
| Published: |
Berlin :
Springer,
c2008.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Springer eBooks |
MARC
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| 100 | 1 | |a Gassmann, Oliver, |d 1967- |9 285030 | |
| 245 | 1 | 0 | |a Leading pharmaceutical innovation : |b trends and drivers for growth in the pharmaceutical industry / |c Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz. |
| 250 | |a 2nd ed. | ||
| 260 | |a Berlin : |b Springer, |c c2008. | ||
| 300 | |a 1 electronic document(xv, 186 p.) : |b ill. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 500 | |a Above pagination describes print version. | ||
| 504 | |a Includes bibliographical references (p. [165]-172) and index. | ||
| 505 | 0 | 0 | |t Innovation: Key to Success in the Pharmaceutical Industry -- |t The Industry Challenge: Do You Really Want to Be in This Business? -- |t The Science and Technology Challenge: How to Find New Drugs -- |t The Pipeline Management Challenge: How to Organize Innovation -- |t The Internationalization Challenge: Where to Get Access to Innovation -- |t Management Answers to Pharmaceutical R&D Challenges -- |t Future Directions and Trends. |
| 520 | |a "Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia. "--Publisher's website. | ||
| 538 | |a Mode of access: World Wide Web. | ||
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| 650 | 0 | |a Drugs |x Research |x Management. | |
| 650 | 0 | |a Drugs |x Research |x Management |v Case studies. | |
| 650 | 0 | |a Pharmaceutical industry |x Technological innovations |9 338902 | |
| 650 | 0 | |a Pharmaceutical industry |x Technological innovations |v Case studies |9 582838 | |
| 650 | 1 | 2 | |a Drug Industry |x organization & administration |9 514317 |
| 650 | 2 | 2 | |a Organizational Innovation |9 513961 |
| 650 | 2 | 2 | |a Pharmacology, Clinical |9 360571 |
| 650 | 2 | 2 | |a Research |x organization & administration |9 360219 |
| 650 | 2 | 2 | |a Technology, Pharmaceutical |9 514318 |
| 700 | 1 | |a Reepmeyer, Gerrit, |d 1976- |9 447187 | |
| 700 | 1 | |a Zedtwitz, Maximilian von, |d 1969- |9 268160 | |
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