Brand avatar : translating virtual world branding into real world success /

Brand avatar : translating virtual world branding into real world success / Alycia de Mesa.

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Bibliographic Details
Main Author: De Mesa, Alycia
Format: Ebook
Language:English
Published: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Subjects:
Branding (Marketing)
Virtual reality.
Success in business
Online Access:Click here to view this book
Description
Item Description:Includes index.
Physical Description:1 online resource (x, 187 pages) : illustrations
ISBN:0230233716
9780230233713
Availability

Online

Click here to view this book
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