Brand enigma : decoding the secrets of your brand /

Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey.

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Bibliographic Details
Main Authors: Bruce, Duncan, 1951- (Author), Harvey, David, 1945- (Author)
Format: Book
Language:English
Published: Chichester, England ; Hoboken, N.J. : John Wiley & Sons, [2008]
Subjects:
Branding (Marketing)
Business names.
Corporate image.
Organizational effectiveness.
Creative ability in business.
Description
Physical Description:xvi, 328 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references and index.
ISBN:0470779608
9780470779606
Availability

City Campus

  • Call Number:
    658.827 BRU
    Copy
    Available - City Campus Main Collection
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