Advertising and the mind of the consumer : what works, what doesn't, and why.
"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Crows Nest, NSW : Hove :
Allen & Unwin ; Roundhouse [distributor],
2008.
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| Edition: | Rev. 3rd international ed. / |
| Subjects: |
| Summary: | "By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including advertising on the Internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why."--Provided by publisher. |
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| Item Description: | Previous ed.: London: Kogan Page, 2000. |
| Physical Description: | xii, 366 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1741755999 (pbk.) 9781741755992 (pbk.) |