Marketing research : an integrated approach / Alan M. Wilson ... [et. al].
"Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The M...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, N.S.W. :
Pearson,
2010.
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| Subjects: |
| Summary: | "Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society."--BOOK JACKET. |
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| Item Description: | Includes index. |
| Physical Description: | xii, 302 p. : ill. ; 25 cm. |
| ISBN: | 9781442517042 (pbk) 1442517042 (pbk) |