Marketing research : an integrated approach / Alan M. Wilson ... [et. al].
"Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The M...
Saved in:
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, N.S.W. :
Pearson,
2010.
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| Subjects: |
MARC
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| 245 | 0 | 0 | |a Marketing research : |b an integrated approach / |c Alan M. Wilson ... [et. al]. |
| 264 | 1 | |a Frenchs Forest, N.S.W. : |b Pearson, |c 2010. | |
| 300 | |a xii, 302 p. : |b ill. ; |c 25 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |g 1. |t The Role of Marketing Business Research in solving business problems -- |g 2. |t The Marketing Research Process -- |g 3. |t The Use and Evaluation of Secondary Data -- |g 4. |t Qualitative Research -- |g 5. |t Qualitative Research -- |g 6. |t Quantitative Research -- |g 7. |t Sampling Methods -- |g 8. |t Qualitative Research -- |g 9. |t Quantitative Research -- |g 10. |t Quantitative Research -- |g 11. |t Presenting and using the Research Results. |
| 520 | 1 | |a "Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society."--BOOK JACKET. | |
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