The marketing plan handbook / Marian Burk Wood.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
Prentice Hall,
[2011]
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Edition: | Fourth edition. |
Subjects: |
Item Description: | Accompanied by: 1 computer disc (CD-ROM) |
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Physical Description: | xiv, 210 pages : illustrations ; 24 cm + 1 computer disc (12 cm) |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 0136089364 9780136089360 |