Marketing theory : a student text /

Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.

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Bibliographic Details
Other Authors: Baker, Michael J., 1935- (Editor), Saren, Michael (Editor)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2010.
Edition:Second edition.
Subjects:
Marketing.
Marketing > History.
Marketing > Philosophy
Description
Item Description:Previous ed.: 2000.
Physical Description:xvii, 428 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:1849204667
9781849204668
1849204659
9781849204651
Availability

City Campus

  • Call Number:
    658.8001 MAR
    Copy
    Available - City Campus Main Collection
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